Intrapreneurial, Corporate Ventures
using the Bell-Mason Model and Diagnostic
given in High Tech Ventures

IntraVentures:
Intrapreneurial, Corporate Ventures

The Bell-Mason Diagnostic
By Gordon Bell & Heidi Mason
IntraVenture Extensions with Saj-Nicole Joni, Ph.D, CSC/Index

12/5/96 modified 5/19/99

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Table of Contents

IntraVentures:
Intrapreneurial,
Corporate Ventures
… how to do them
using the Bell-Mason Model and Diagnostic
given in High Tech Ventures

Abstract:
New Ventures Are Critical

Venture Capital Startups
versus Intraventures
aka Corporate Ventures

Venture Capital Startups versus Intraventures aka Corporate Ventures
Agenda:

The Bell-Mason Model and Diagnostic for high tech startups: basic problem

The Bell-Mason Model
and Diagnostic for
high tech startups

12 Dimensions
of Analysis

Four Stages of Growth

BMD Staged Evolution of Evaluation Questions

Evolution of the "Ideal State"
at Each Stage

Ovation:
At Product Introduction

An Example, Ovation

Analytica:
Market Development

An Example: Analytica

IntraVentures
aka
Corporate Ventues

New Corporate Ventures
aka Intraventures

New Large and Small Competitors Are Invading Existing Markets

Venture Capital vs.
Corporate Ventures …

Why High Failure Rate?

Strategic Choices
Multiple Paths for Growth
and/or Reinvention

IntraVentures Models:
Stages of Intraventures

IntraVentures:
How do can they
be successful?

Ideal Venture
Development

Ideal Corporate Environments

Typical Intraventure at
Product Development

Summary Observations:
Imperatives for Success

Cases:
Corporate New Ventures

FC Stage II. Seed

FC Stage III. Product Development

FC III. Projected August
1996

MCC Corporate
Venture Capital Group I

MCC CVCG I:
What Was Learned?

MCC CVCG II:
At Seed Stage

MCC CVCG II: Diagnostic

MCC CVCG II: Results

Medical Remote Presence Stage I

Chemco New Business
Development Group Charter

Chemco New Business
Development Group-Team

Chemco Venture 1:
Product Development

Chemco Venture 2:
Seed

Chemco Venture 3:
Seed

Chemco Venture 4:
Seed

Xerox’s Background

Xerox Background:
PARC

XTV Xerox Technology
Ventures

XTV Spinout Process

XTV Observations
Avoid Pitfalls of Some Corporate
Venture Company Groups

Xerox Technology Ventures
Results and Heuristics

Digital’s use of
diagnostic(c 1991)

The Bell-Mason Model &
Diagnostic Background

Audio Samples

Author: Gordon Bell

Email: gbell@microsoft.com

Home Page: http://www.research.microsoft.com/barc/gbell/

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