@incollection{CH00uai,
  author =	 "D.M. Chickering and D. Heckerman",
  title =	 "A Decision-Theoretic Approach to Targeted
                  Advertising",
  year =	 2000,
  Booktitle =	 "Proceedings of Sixteenth Conference on Uncertainty
                  in Artificial Intelligence, {\rm Stanford, CA}",
  pages =	 "82-88",
  editors =	 "C. Boutilier and M. Goldszmidt"
}