SIGIR2008 - Singapore, Singapore                                                        July  24th 2008
Home Submissions Program Topics Organizers Committee

Key Dates:
  • Paper Submissions Due: June 6th 2008* (extended)
  • Author Notification Date: June 23rd 2008
  • Camera Ready Date: June 30th 2008
  • Workshop Date: July 24nd 2008 (program updated) 
Organizers:
  • Ewa Dominowska (Microsoft), ewad [at] windows [dot] microsoft [dot] com
  • Eugene Agichtein (Emory University), eugene [at] mathcs.emory [dot] edu
  • James Shanahan (Independant Consultant), james [dot] shanahan [at] gmail [dot] com
  • Evgeniy Gabrilovich (Yahoo! Research), gabr [at] yahoo-inc [dot] com
Workshop Theme:
Advertising is a multi-billion dollar industry that has become a significant component of the Web browsing experience. Online advertising systems incorporate many information retrieval techniques by combining content analysis, user interaction models, and commercial constraints. Advances in online advertising have come from integrating several core research areas: information retrieval, data mining, machine learning, and user modeling.

The workshop will serve as an open forum for discussion of new ideas and current research related to information retrieval topics relevant to online advertising. The outcome will be a set of full and short papers covering a variety of topics. The short paper format will allow researchers new to the area to actively participate and explore novel themes. It will also enable researchers without access to extensive empirical data to propose ideas and experiments. We also expect the workshop to help develop a community of researchers interested in this area, and yield future collaboration and exchanges.

Despite its commercial significance, advertising is a rather young field of research. This workshop will help the emerging research community better organize and develop a common perspective. The workshop will serve as a forum for researchers and industry participants to exchange latest ideas and best practices while encouraging future breakthroughs. It will also aid in fostering collaboration between industry and academia.