WORKSHOP ROGRAM

9:00-9:10      Opening Remarks

9:10-10:00    Keynote 1: Re-wiring the Ad Ecosystem ,  Tarek Najm and A.C. Surendran, Microsoft

10:00-10:30    Break

10:30-12:00    Research Paper Presentations

o     Evaluating Vector-Space and Probabilistic Models for Query to Ad Matching. Hema Raghavan and Rukmini Iyer

o     Characterizing Query Intent From Ad Clickthrough Data. Azin Ashkan, Charles Clarke, Eugene Agichtein and Qi Guo.

o   Domain-Specific Query Augmentation using Folksonomy Tags: the Case of Contextual Advertising. Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich and Bo Pang.

o   Understanding Abandoned Ads: Towards Personalized Commercial Intent Inference via Mouse Movement Analysis. Qi Guo, Eugene Agichtein, Charles Clarke and Azin Ashkan.

12:00-1:00  Lunch

1:00-1:45      Keynote 2: Introduction to Mobile Advertising, Andrei Broder, Yahoo! Research

1:45-2:30      Keynote 3: Contrasting and Blending Marketing and Computer Science Approaches to Online Advertising, Ram Akella, University of California, Santa Cruz

2:30-3:00      Break

3:00-3:30      Discussion: Enabling Research in the Area of Online Advertising
                         Microsoft adCenter Challenge:  Data to the People, Misha Bilenko, Microsoft Research

3:30-4:00       Open Discussion and Networking