Mitch Ratcliffe

Biography
Mitch Ratcliffe‹Founder; Director, Persuadio LLC: Mitch Ratcliffe is a leading commentator on the economy and technology. Ratcliffe led the development of the ON24 Financial iNetwork, the first streaming news organization, from 1999 to 2001, when he guided the editorial and production teams from startup to producing more than 24 hours of personalized news content each day. Simultaneously, he developed and managed the ZDY2K Web site, a source of Year 2000 information and commentary on the ZD Net super site.

Ratcliffe has served as managing director of Petkevich & Partners LLC, a boutique investment bank in San Francisco and consulted to Audible Inc., Time Warner, America Online, EarthWeb and many other media companies, providing business and technology design and development services.

Ratcliffe was editor-in-chief and publisher of Digital Media, a seminal publication for the new media industry and an executive at Ziff-Davis Exposition & Conference Co., later known as SoftBank Forums, where he was a vice president responsible for content and business development. He helped launch the JavaOne tradeshow and represented SoftBank on the boards of Electric Classifieds Inc., which created Match.com, the $200 million-a-year dating service. He is the author of thousands of columns, three books published by Random House and co-edited the upcoming Extreme Democracy.

Position Paper
MyDensity.com is the first service built on the Persuadio data collection, analysis and visualization platform. MyDensity displays the first- and second-degree social map of any URL that you can use to find out who is linking to you, the neighborhood of links around a favorite site, even to surf those sites by clicking on the nodes in the map to open a site in a new window.

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