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Elizabeth Lawley

Backchannels: Power and the active audience

Elizabeth Lawley

Contact Information
Director
Information Technology
Rochester Institute of Technology
http://www.it.rit.edu/~ell/
http://mamamusings.net/

Biography
Elizabeth Lane Lawley joined the faculty of the Information Technology department at RIT in 1997, teaching primarily in the areas of web design and development technologies. Her current teaching and research interests focus on social computing technologies such as weblogs, wikis, and real-time chat environments. She also conducts research and speaks on the topic of gender imbalances in technology and education.

She received her master’s degree in Library Science from the University of Michigan in 1987, and her doctorate in Information Science from the University of Alabama in 1999.

In 2004 she founded RIT’s Lab for Social Computing, of which she currently serves as the director. In July 2005, she will begin a one-year sabbatical appointment as a visiting researcher at Microsoft Research. She blogs at mamamusings.net, www.corante.com/many, and misbehaving.net/.

Position Paper
The growing availability of wireless Internet access in public places, coupled with the widespread use of mobile computing devices, has led to a dramatic increase in the use of synchronous communication tools in business and academic settings. These real-time chat environments are transforming once-passive audiences into active participants. This affords an increase in authority for audience voices, and a concurrent reduction in the perceived authority of the speaker.

Our anecdotal observation of backchannel use in these contexts has identified three directions for resulting activity: 1) unrelated conversations and activities that draw attention away from the topic being presented by the speaker, 2) related conversations on the presentation topic with other participants, and 3) online research related to the presentation to provide a feedback loop into the class.

These activities present a potential threat to the authority of the presenter: first by distracting the audience from the narrative and structure of the presentation; and secondly by opening the door to externally supported challenges to their authority.

One key difference between classroom and conference presentations, is the differing power relationship between speaker and audience. In a classroom, the teacher wields institutional authority, the power of assessment, which typically inhibits a student’s willingness to skip or walk out of classes. In conference settings, speakers usually have less hard power over their audience.

The “Open Space” approach to meetings incorporates the “Law of Two Feet,” placing on the participant the responsibility for ensuring that they are always either learning or contributing—and if they are not, to leave for a place where they are. People who move frequently among activities are referred to as “bumblebees” because of their ability to cross-pollinate conversations. Backchannels facilitate this behavior in many ways, making it possible for participants to move among contexts, even when it is socially, physically or politically impossible for them to relocate themselves to a new context.

As these technologies become increasingly pervasive, they will be applicable in new political and everyday situations. Backchannels as unobtrusive real-time intra-audience talk are new: the only directly-applicable old-technology analogues are cumbersome note-sending and very discreet whispering.

We propose a set of studies to examine the effect of these digital backchannels on both audiences and presenters. How, to what extent and in what contexts do audiences achieve new practices for learning, information management, sense-construction, depth of analysis/understanding, and political relations. How does the instant feedback and cybernetic loop change the relationship between speaker and audience? Among audience members? How does knowledge of the backchannel change the speaker’s presentation? The ramifications of this for learning, credibility, entertainment, reputation-enhancement, or connecting the audience together in understanding are not yet established, but are predicted to be contextually remarkable. We propose a discussion of theoretical, conceptual and measurement for this topic. Our aim is to catalyse a discussion and a coherent research agenda around the concept of the digital backchannel.

 

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