Bibliography 373

Smith, Douglas K., and Robert C. Alexander. 1988. Fumbling the Future. New York: Morrow.

• Story of Xerox's inventions in distributed computing and its attempts to enter the information-processing business. Useful for understanding the management of research and the technology-transfer process.

Walker, John. 1987. The Autodesk File. Thousand Oaks, Calif.: New Riders Publishing.

• A great book on starting a software company. I recommend reading it and using its memos directly in managing a company.

· White, Richard M. 1977. The Entrepreneur's Manual. Radnor, Pa.: Chilton Book Co.

• Presents a wonderful set of rules for understanding and managing all aspects of a business (e.g., salespeople and how to close sales). Chronicles in an almost encyclopedic fashion many aspects of a start-up. Also contains a good discussion of building a plan.