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Overview: Production
Video recordings encourage the coalescence of scattered information into a systematic and comprehensive format with a localized context. For example, demonstrations of a particular agriculture technique typically follow the structure of:
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A brief verbal overview of the entire process
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An itemization of the required resources and associated costs
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Step-by-step instructions in the field
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A showcase of the uses and benefits
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Interactions with farmers to address common questions and concerns
The recordings in the DG database are made by teachers of agriculture at the grassroots level. This includes scientists from government institutions, NGO experts, field staff, progressive farmers, and other enthusiastic volunteers from inside and outside the local community. Expert reviewers ensure the accuracy, clarity, and completeness of the content, and guide the construction of a time- and location-sensitive video-based curriculum. To ensure this goal, through research is conducted to formulate a cost-benefit analysis that assures the sustainability of promoted agricultural methods given local conditions. Since local agronomic and environmental resources may vary from farmer to farmer and from season to season, content producers tend to focus on techniques that are robust to change or present possible alternatives.
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Preparing to record a vermicompost demonstration in Bhanavasi, Karnataka
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“Lesson”-planning ensures that content producers are prepared for recording, and entails a basic story boarding of the topic of interest. “Lesson”-plans are typically unavailable for locally-targeted types of content; however, teachers are encouraged to be familiar with the work of the greater agronomic community. Most video recordings involve three persons: teacher, farmer, and recorder. Content producers coordinate tapings to ensure that videos provide clarity and relevancy to a wider audience. Video also enables almost anyone to become an effective author of content and provides a scalable solution to building a database that contains all sustainable agricultural practices, encompassing the agricultural circumstances of all farmers, spoken in all languages, covering activities all year round.
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