Digital Green “Experiments”

Rikin Gandhi (v-riking@microsoft.com)

Disclaimer: These “experiments” capture largely isolated events involving a small number of villages (<3) and farmers (<200) over a short span of time (<3 months). The “results” are anecdotal in nature and should not be construed as representative samples.

Note: Symbols ↓↑ are used to denote an initial estimation of future potential in the approach.

1 Recordings 3

1.1 Taping farmers without intermediaries, such as experts or staff ↓ 3

1.2 Taping farmers at screenings to get feedback ↓ 3

1.3 Taping farmers with low-skill intermediaries ↑ 3

1.4 Taping farmers with medium-skill intermediaries ↑ 3

1.5 Taping farmers interacting with each other without any intermediary ↓ 3

1.6 Taping farmers interacting with each other when supervised an expert ↑ 3

1.7 Taping farmers interacting with each other when supervised a non-expert ↓ 4

1.8 Taping regular interactions between staff and farmers ↓ 4

1.9 Taping staff and experts without farmers ↓ 4

2 Themes 4

2.1 Taping farmer innovations ↑ 4

2.2 Taping farmer mistakes ↑ 4

2.3 Taping farmer testimonials ↑ 4

2.4 Taping farmers of both genders ↑ 5

2.5 Taping meteorological information ↑ 5

2.6 Taping cost-benefit information ↑ 5

2.7 Taping entrepreneurial content ↑ 5

2.8 Taping classroom lectures ↓ 5

2.9 Taping large field events ↓ 5

2.10 Taping comparative exhibitions ↑ 6

2.11 Taping concepts ↑ 6

2.12 Taping step-by-step demonstrations ↑ 6

2.13 Taping completed showcases ↑ 6

2.14 Taping different versions of the same practice ↑ 6

2.15 Taping non-farming village content ↑ 7

2.16 Taping new farmers ↑ 7

3 Sequencing and Scheduling 7

3.1 Sequencing content in village shows ↑ 7

3.2 Regular screening scheduling ↑ 7

4 Screenings 8

4.1 Cable television ↓↑ 8

4.2 Netflix-style video exchange ↑ 8

4.3 Farmer-led television ↑ 8

4.4 Schoolhouse television ↓↑ 9

4.5 Middle of street television ↑ 9

4.6 Awareness event television ↑ 9

4.7 Indoor house television ↓↑ 9

4.8 Outdoor house television ↑ 9

4.9 Individual field screening ↑ 10

4.10 Group field screening ↑ 10

4.11 Political leader television ↓↑ 10

5 Mediations 10

5.1 Hole-in-the-wall television ↓ 10

5.2 Low mediated television ↑ 11

5.3 Medium mediated television ↑ 11

5.4 Highly mediated television ↑ 11

5.5 Peer mediated television ↓↑ 11

5.6 Handouts television ↑ 12

6 Timing 12

6.1 Afternoon television ↑ 12

6.2 Night television ↑ 12

6.3 All day and night television ↓↑ 12