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Online Services and Advertising

We conduct research in the fascinating areas of online services, The Web and online advertising. We combine insights from machine learning, game theory, AI, and social network analysis to create the computational intelligence that will be crucial to next generation online services.


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Computational Advertising
Our computational advertising research is conducted in close partnership with AdCenter Labs. Our direct access to adCenter resources gives us a unique perspective in this emerging resarch field.

 
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Applied Games
Our mission is to leverage the methods of machine learning and game theory for addressing relevant applications both in recreational games and in abstract decision games played in the real world.


People

Primary Contacts: Ralf Herbrich or Thore Graepel

Borchert,
Tom
Graepel,
Thore
Herbrich,
Ralf
Jost,
Markus
Quiñonero
Candela,

Joaquin
     
Schwaighofer,
Anton
Stern,
David
     

Affiliate Members

Hamadi,
Youssef

Samulowitz,
Horst

Snelson,
Ed

Syme,
Don


Key Partners

Ghahramani,
Zoubin

Kleinerman,
Christian

Li,
Ying

Najm,
Tarek

Toutonghi,
Mike

 

O'Kelley,
Patrick

Shawe-Taylor,
John

Stojanovic,
Alexander

Williamson,
Bob

 

“I get the chance to put my work right into products - not just in theory.”

Ralf Herbrich, Senior Researcher, Microsoft Research Cambridge

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  • Online Services and Advertising
    Microsoft Research
    7 J J Thomson Ave
    Cambridge CB3 0FB, UK
    +44 1223 479700

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