INDEX

Al Corp., 232

manufacturing strategy, 144-45

Alexander, Robert, 319, 373

plan, 238-39, 331-33

Alintuck, Ronna, xiii, 230, 297-99

price-performance, 154-55, 193-96

Allen, Paul, 22,

product position, 193-96

Alliant, 159

quality guarantee, 182

Alpha test stage. See Stages and Engineering,

technology balance sheet, 126-27

project phases

Articulate Systems, 279

Amdahl Corp., 191, 235

Artificial intelligence, 187-89, 232-33, 353-54.

Amdahl, Gene, 3, 131, 235, 297

See also knowledge engineering

Amdahl's law, 198

Ashton-Tate, 279

American Research and Development (AR&D),

AT&T. See UNIX

52

Atari, 231

Analytica, 238, 272, 276-82

Augustine, Norm, 369

Andor, 235

Autodesk, 42-3,211, 234, 296

Animation, 354

Apollo, 22, 159, 179, 316-17, 323-29

Backus, John, 104

business plan, 39-42

Backward integration strategy, 51

Apple, 22,50, 120, 183, 234, 350

Baker, Jim and Janet, 67, 282-83

Macintosh, 336-37

Balmer, Steve, 22,

Applications. See Marketing, how used

Basic rules. See Rules

Applied Materials, 224

Baskett, Forest, 297, 325

Architecture and architects, 119-22, 137, 348-52

Baty, Gordon, 369

Ardent, 80. See also Stardent

Bechtolsheim, Andy. See Sun Microsystems

architecture, 122

Bell, Gordon, 153, 166, 175, 198-99, 368, 369

first graphic supercomputer, 193-96, 317

Bell, Gwen, xiii

hiring, 123

Bell, Labs, 102, 104

incompatible architecture, 190

Bell-Mason Diagnostic, vii-xii, 239, 251-71

lessons, 333

applying, 254-56, 267-70