previous | contents | next

Index 377

market map, 220-24 ETA, 71, 192,237. See also Control Data
market restructuring, 340-42, 358-62

Corporation

minicomputer performance, 340-42 Exit criteria. See Cashing out
mocking up products, 189-90

Expert systems. See Knowledge engineering

organization, 78-79, 330  
PDP-5, PDP-8 origin, 174, 183 Fairley, Richard, 370
PDP-11, 184 Fault-tolerant. See Computers
printed circuit boards, 147-48 Features, functions, and benefits (ffb). See
product development, 102-3, 361

Product

starting up, 52, 174-76, 328 Fifth generation, 178-80, 187. See also computer,
universities, 214-15

generations

VAX, 180, 201, 343, 361 Financeability, 64-76. See also Flaws and Rules,
VAX strategy, 37, 102, 358, 360 factors, 64-65
workstations, 317-18, 327,334-35 valuation, 65-67, 290,
Dimensions (by which company is measured), Financing, 3,5-6,29
253,263-64 cram down, 45, 69
Disk densities, 94-98 criteria for partner, 69-70
Disks, 73, 171-76 dumb and easy money, 69
Distributors. See Marketing, examples. (see Chapter 11)
"Do" orientation, 19-20 family and friends, 68-69
DOS. See Microsoft lack of venture, 62-63
Dragon Systems, 67, 128-29, 272, 282-83 laundered venture, 237
Drucker, Peter, 154, 370 liquidity preference, 71
Duncan, Mark, xiii presenting case, 70-71
Dvorak, John, 371 rounds, 3, 7-8, 71-72
  self-funding, 67
Early adopter. See Markets, emerging Silver's laws, 66
Eckert, J. Presper, 171 sources, 67-69
Economy of scale, 154 time, 71
Einstein, Albert, 251, 297 too much, 62-63
Elahian, Kamran, 285-86 Flaws
Electro-optical. See Disks board of directors, 30-31
Elexi Computer, 130, 148, 192

industry inexperience, 30

Ellison, Larry, 237

investor dominated, 30

Emitter coupled logic (ECL). See Semiconduc-

reviews lacking, 31

tor

running the company, 31

Encore Computer, 51, 184-86, business plan, 44-54
Engineering. See also Technology and Technol-

motivation, 49

ogy balance sheet

multiple agendas, 50

design for manufacturing, 151

multiple companies in one, 50-54

hardware, 107-12

research required 46-47

management, 107-12

seed stage lacking 49-50

marketing role, 86, 88, 202 sustaining product or technology 48-49
process, 107-12

unrealistic, 44-46,48

project phases, 109-12 cash, 61-63
schedule fantasy factor, 77, 280, 304

investor take-over, 62

software, 108-12

no concept funding, 61

specifications, 118

stuck in a stage, 61

Entrepreneurs, 11, 49. See also CEO

too much 62-63

Ethernet, 319-20 CEO, 13-16
Europe, 365

energy, 14,

Evans, Dave, 318

hiring ability, 15

previous | contents | next