Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Addison-Wesley was aware of a trademark claim, the designations have been printed using initial caps.
Library of Congress Cataloging-in-Publication Data Bell, C. Gordon
High-Tech ventures : the guide for entrepreneurial success I C. Gordon Bell with John F. McNamara
ISBN 0-201-56321-5 (hardback)
1 . High technology industries-Management. 2. New business enterprises-Management. 3. Entrepreneurship. 4. Computer industry-Management. 5. Computer software industry-Management.
I. McNamara, John E. II. Title
HC79.H53B45 1991 90-25717
620' .0068-dc20 CIP
Copyright © 1991 by Addison-Wesley Publishing Company, Inc.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written consent of the publisher. Printed in the United States of America. Published simultaneously in Canada.
Cover design by Hannus Design Associates
Cover photographs by Kurt R. Hulteen, Lisa LaForge, and John W. Wait
Text design by Kenneth J. Wilson
Set in 10 point Palatino
Text printed on recycled and acid-free paper.
6 7 8 9 10-MA-0099989796
Sixth printing, July 1996