@article{CHInforms2004,
 author = {David Maxwell Chickering and David Heckerman},
 title = {Targeted advertising on the Web with inventory management},
 journal = {Interfaces},
 volume = {33},
 number = {5},
 year = {2003},
 issn = {0092-2102},
 pages = {71--77},
 doi = {http://dx.doi.org/10.1287/inte.33.5.71.19248},
 publisher = {INFORMS},
 address = {Institute for Operations Research and the Management Sciences (INFORMS), Linthicum, Maryland, USA},
 }