Entities are the building blocks for human knowledge. Entity modeling including
extraction and understanding has been the most critical step to intelligently understand
the large scale Web data, which thereafter plays very important roles in various
Web applications such as Web search, online advertising, recommendation systems
and social networks. For example, it is hard to accurately understand the intent
of a search user unless the core entity in the search query is fully understood.
Similarly, irrelevant advertisements in paid search are triggered due to the misunderstanding
on entities in user queries. People name in social graph, which is a special type
of entity, is the foundation of social network mining. Due to the importance of
entity modeling, lots of research has been conducted on different specific aspects
such as entity extraction, entity disambiguation, entity organization, entity enrichment
and entity related applications. However, the research efforts have seldom been
well-organized as a theme to attract sufficient research attentions, which makes
the entity modeling problems underexplored in contrast to the urgent demands in
real world applications from industry. Even in the state of the art search engines,
the Web scale entity recognition and disambiguation problems are still blocking
computers from understanding the user interest domains, preferences, and tasks.
In this workshop, we aim to attract more research attentions for modeling the Web
entities such as proposing the entity theorems, learning to extract entities from
Web documents, mining and modeling entities for real world applications. We encourage
original research works which focus on any aspects of entity modeling such as product
name entity modeling for online advertising, people name entity modeling for social
network mining, video name entity modeling for multimedia retrieval, open domain
entity modeling for Web search and intelligent Q&A systems in natural language etc.
Through sharing research challenges, experience, proposals, and progress in this
workshop, we aim to make entity modeling a research theme for the impact in both
academia and industry.