Share on Facebook Tweet on Twitter Share on LinkedIn Share by email

Connect the physical world to the digital one

Microsoft Tag is a new kind of barcode that connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. Tags are free to create and use. When you scan a Tag by using the free Tag Reader app on your mobile phone, it automatically opens a webpage, adds a contact to your address book, displays a message, or dials a number—there are no long URLs to type or SMS messages to send. Tags are fully customizable: you can create black-and-white Tags or colorful Tags that visually represent your business or personal brand in a spectacular manner. Tag started as the High Capacity Color Barcodes technology.




Bring advertising to life and deepen a reader's engagement.


Create engaging, dynamic posters with Tag
Create engaging, dynamic posters with Tag.


Deliver a new experience to visitors.
Deliver a new experience to visitors.


More ideas


Discover the possibilites video

Discover the Possibilities This visual tour shows how Microsoft Tag can link the physical world with the endless interactive possibilities of the digital world, making all sorts of daily experiences richer and easier. (1 min., 24 sec.)


More videos