We investigate how people's behaviour online can be characterized in terms of psychometric measurements such as the Big-5 personality traits openness, conscientiousness, extraversion, agreeableness, and neuroticism as well as general intelligence and satisfaction-with-life. We investigate patterns of Facebook usage, website preferences, query logs, and Facebook Likes and look for interesting correlations which can be used to predict users behaviours, preferences or characteristics.
- Michal Kosinski, David Stillwell, and Thore Graepel, Private traits and attributes are predictable from digital records of human behavior, in Proceedings of the National Academy of Sciences of the United States of America (PNAS), 12 February 2013.
- Bin Bi, Milad Shokouhi, Michal Kosinski, and Thore Graepel, Inferring the Demographics of Search Users, in 22nd International World Wide Web Conference, ACM, 2013.
- Yoram Bachrach, Michal Kosinski, Thore Graepel, Pushmeet Kohli, and David Stillwell, Personality and Patterns of Facebook Usage, in ACM Web Sciences 2012, ACM Conference on Web Sciences, 2012.
- Michal Kosinski, David Stillwell, Pushmeet Kohli, Yoram Bachrach, and Thore Graepel, Personality and Website Choice, in ACM Web Sciences 2012, ACM Conference on Web Sciences, 2012.