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Personalised online shopping study

We are looking for participants to engage in a personalised online shopping experience. You will receive a £40 shopping voucher for your participation and get the opportunity to purchase a book at 90% discount. The experiment involves a session of online shopping during which we will measure your eye movements and bodily responses. The shopping session is followed by an interview and we will ask you to fill out a final questionnaire to give us feedback on the study.

Duration: up to 2 hours

Dates available: 13,15, 18-21 Aug 2014

Time-slots starting at: 9:30, 11:30, 14:00, 16:00, 18:00 (to be confirmed)

Pay: £40 shopping voucher plus 90% discount on personalised book purchase

Participation criteria: online-shoppers, interest in books, normal or corrected to normal vision (no multifocal or progressive lenses), standard computer skills, right-handedness

Location: Microsoft Research Cambridge, 21 Station Road, Cambridge CB1 2FB, UK

How to get there:

Please contact the Sabine Joseph at, if you would like to participate. Indicate your preferred date and time-slot.