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Our goal is to gain insight into the behavior of mobile apps, and to use these insights to improve user experience. We do this by instrumenting the apps, and collecting detailed logs at various stages of app lifecycle. Both the app developers and the Microsoft app platform benefit from the insights gleaned (Appinsight, Timecard and VanarSena). The instrumentation can also be used to alter the behavior of the apps at runtime. For example, we can show more relevant mobile ads (SmartAds), or o save bandwidth (Procrastinator).