• Mobile Multimedia Computing

Mobile devices are becoming the most frequently used terminal to access the information through the Internet and social networks. More and more multimedia content is spreading over the network of mobile devices. This area is concerned with intelligent multimedia techniques to facilitate effort-free multimedia experiences on mobile devices, including media acquisition, editing, sharing, browsing, management, (local/interactive/visual) search, advertising, recommendation, and human-centered computing on mobile devices.

Mobile recommendation

Mobile visual search

• Multimedia Advertising

The ever increasing multimedia content on the Internet has become the primary source for more effective online advertising. Conventional advertising systems treat multimedia content as the same as general text, without considering automatically monetizing the rich content of the images and videos. This research direction will leverage content analysis and understanding to enable more effective and efficient advertising on multimedia content, whether on the Internet and mobile devices.

• Multimedia Search and Mining

The explosion of multimedia data brings us both challenges and opportunities. This research direction will use the massive data, as well as technologies in multimedia content analysis, machine learning, data mining and human-computer interface, to facilitate multimedia search on and across desktops, the Internet, and mobile devices. The incomplete research topics includes: large-scale video/image annotation/tagging, ranking/reranking, new multimedia HCI, accessible image search, etc.