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Online Services and Advertising

We conduct research in the fascinating areas of online services, The Web and online advertising. We combine insights from machine learning, game theory, AI, and social network analysis to create the computational intelligence that will be crucial to next generation online services.

Projects

Our computational advertising research is conducted in close partnership with AdCenter Labs. Our direct access to adCenter resources gives us a unique perspective in this emerging resarch field.

 

Trust and Reputation
Learning about people’s reputation to improve trust, the lubricant of online transactions both in games and business transactions.

 
  Behavioural Targeting
Modelling users based on their browsing behaviour, to improve the relevance of the ads displayed, and to provide better targeting to the advertisers. 
 

Recommendation Systems
Helping users in their decision-making while interacting with the ever-expanding volume and increasing complexity of information on the Web.

 
 

Machine Learning and Mechanism Design
The keyword auction - the "cash cow" of paid search - is based on a combination of mechanism design and machine learning. We explore extensions and limitations of this combination. 

Key Partners 

 

 

 

 

 

Ghahramani,
Zoubin 

Kleinerman,
Christian 

Li,
Ying 

Najm,
Tarek 

Toutonghi,
Mike 

 

 

 

 

 

O'Kelley,
Patrick 

Shawe-Taylor,
John 

Stojanovic,
Alexander 

Williamson,
Bob

 

Publications

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