The Beyond Search – Semantic Computing and Internet Economics 2009 Workshop gathered the winners of the Beyond Search Request For Proposals (RFP), which directly addressed the need for more large-scale data by making additional real-world, large-scale data available to academia, under a limited data license agreement.
- Semantic computing
- Intent detection—from search to find
- Platforms and tools (semantics, acquisition model, incentives)
- Data confidentiality/privacy
- Internet economics
- Ad auction design
- User intent (commercial/location intent detection)
- Ad relevance, quality, and ranking
- Personalization and targeting
- Adversarial interactions
- Forecasting and trend detection
- Incentives and ratings
The goal of the Beyond Search Workshop 2009 is threefold:
- Share the research results among the winners of the Beyond Search – Semantic Computing and Internet Economics RFP to encourage further collaborations.
- Understand how the assets contributed to enable academic research.
- Engage in a two-way conversation with search and adCenter stakeholders from Microsoft and Microsoft Research.
In order to accomplish the above stated goals, the workshop will have a mix of presentations, posters, and demonstrations (demos) as follows:
- Presentations of the Beyond Search RFP 2009 projects, one year into the research, including one slide entitled: “the Quest for Assets – the Good, the Bad and the Wanted,” summarizing:
- How the assets were helpful in answering research questions
- Where these assets failed to be helpful and why
- Which research questions principal investigators would like to address if unlimited access to assets were an option
- Demo session from search stakeholders from Microsoft and Microsoft Research
- Talks by Microsoft business stakeholders, Microsoft