Time 

Event 

8:00 A.M.–

8:30 A.M 

Breakfast

8:30 A.M.–

8:45 A.M. 

Welcome – Overview of the Day
Tony Hey and Evelyne Viegas, Microsoft Research

8:45 A.M.–

9:15 A.M. 

Inferring Commercial Intent: Taxonomy Construction, Intent Classification, and Applications
Eugene Agichtein, Emory University, United States
Charles Clarke, University of Waterloo, Canada  

9:15 A.M.–

9:45 A.M. 

Externalities in Ad Auctions: An Empirical and Theoretical Assessment

Renato Gomez and Nicole Immorlica, Northwestern University, United States
Evangelos Markakis, Athen University of Economics and Business, Greece

9:45 A.M.–

10:15 A.M.  

AdRules: Improving Quality of Ads
Krzysztof Dembczynski, Wojciech Kotowski, and Dawid Weiss
Poznan University of Technology, Poland

10:15 A.M.–
10:30 A.M.  

Break 

10:30 A.M.–
11:00 A.M. 

Computational Analysis of Perfect-Information Position Auctions 
David Robert Martin Thompson and Kevin Leyton-Brown
University of British Columbia, Canada

11:00 A.M.–
11:30 A.M. 

Learning to Advertise in Sponsored Search: Relevance Ranking, Diversity, and Beyond

Ping Li
Cornell University, United States

11:30 A.M.–
Noon

Toward a Pragmatics-based Approach for Context-Driven Ad Placement by Exploiting Commonsense Knowledge
Sung Hyon Myaeng
Korea Advanced Institute of Science and Technology (KAIST), Korea

Noon–

2:00 P.M. 

Lunch – Demo and Poster Session 

• An Examination of Language Use in Online Dating Profiles
  Meenakshi Nagarajan, Knoesis, Wright State University, and Marti A. Hearst, School of Information, University of California
• Creative Creation and Transformation
  Ying Shan, Chris Liu, Huazhong Ning, and Junxian Wang, Microsoft
• Empirical Study of the Impact of Privacy Information in Search Results
  Janice Tsai, Serge Egelman, Lorrie Cranor, and Alessandro Acquisti, Carnegie Mellon University
• GAZE Rich Media Technology
  Mario Esposito, Microsoft
• Gift Matching with User Interests
  Lee Zen, Microsoft
• Query Intent Detection in Sponsored Search
  

  Ram Akella, University of California Santa Cruz

• Topic Explorer
  Silviu-Petru Cucerzan, Microsoft Research
• Understanding Change on the Web and the Desktop
  Susan Dumais, Jaime Teevan, Dan Liebling, and Richard Hughes, Microsoft Research

2:00 P.M.–

2:30 P.M.

Monetizing User Activity on Social Networks – Challenges and Experiences
Meenakshi Nagarajan and Amit Sheth
Kno.e.sis Center, Wright State University, United States

2:30 P.M.–

3:00 P.M.

Hybrid Keyword Search Auctions
Ashish Goel and Kamesh Munagala
Stanford University, United States

3:00 P.M.–

3:30 P.M.

Two-sided Combinatorial Auction Mechanism for Sponsored Searchability Approach
Richard Shang and Roumen Vragov, Baruch College – The City University of New York, United States
David Porter, Chapman University, United States
Vernon Smith, George Mason University, United States

3:30 P.M.–

4:00 P.M.  

Break

4:00 P.M.–

4:30 P.M.

An Ad Auction Trading Agent Competition
Michael Wellman and Patrick R. Jordan
University of Michigan, United States

5:00 P.M.

Collaborative Personalized Advertising
Yi Zhang
University of California Santa Cruz, United States

5:00 P.M.–

5:30 P.M.

Welcome to the Microsoft adPlatform
Erynn Peterson

Microsoft

5:30 P.M.–

5:45 P.M. 

Wrap Up

6:00 P.M. 

Bus Pick-Up at Microsoft Conference Center for Dinner  

6:30 P.M.  

Dinner at Marriott, Redmond Town Center