Social Science

We research and develop software that contributes to compelling, effective social interactions, with a focus on user-centered design processes and rapid prototyping. Our projects range from topics in online sharing and mobile applications to trust, reputation, and storytelling. We’re interested in how people use computers to enhance their everyday experiences, and we are designing interfaces and experiences to make human-to-human communication seamless and exciting.

 

 

Related Projects
  • ASHA Assist
    This project focuses on rural government maternal health workers in India (called Accredited Social Health Activists, or ASHAs), using a tool called ASHA Assist to help ASHAs engage their clients in persuasive discussions about various topics related to maternal health. ASHA Assist consists of interactive videos on mobile phones, covering topics related to maternal health for use in counseling their clients.
  • Reducing Disruption from Subtle Information Delivery during a Conversation
    With proliferation of ubiquitous access to information, the question arises of how distracting processing information can be in social settings, especially during a face-to-face conversation. In this paper, we investigate how much information users can consume during a conversation and what information delivery mode, via audio or visual aids, helps them effectively conceal the fact that they are receiving information.
  • [Big] Data Studies
    Data is all the buzz. It's being seen in everything and found everywhere. But what are the consequences of this vision of a data-rich world for those of us on the street; what impact if any does it have on our everyday experiences and with the things that matter most to us. Here, we aim to reflect on the rise of (big) data and investigate what it does mean for us, and what it could come to mean.
  • Social Analytics: From Demographics to Psychometrics
    We investigate how people's behaviour online can be characterized in terms of psychometric measurements such as the Big-5 personality traits openness, conscientiousness, extraversion, agreeableness, and neuroticism as well as general intelligence and satisfaction-with-life. We investigate patterns of Facebook usage, website preferences, query logs, and Facebook Likes and look for interesting correlations which can be used to predict users behaviours, preferences or characteristics.

More projects...

Related Publications

Anna Macaranas, Gina Venolia, Kori Inkpen, and John Tang, Sharing Experiences over Video: Watching Video Programs Together at a Distance, in Proc. INTERACT 2013, Springer, September 2013

Abhimanyu Das, Sreenivas Gollapudi, Rina Panigrahy, and Mahyar Salek, Debiasing Social Wisdom, ACM International Conference on Knowledge Discovery and Data Mining, August 2013

Kshipra Bhawalkar, Sreenivas Gollapudi, and Kamesh Munagala, Coevolutionary Opinion Formation Games, in Proc. of the 45th ACM Symposium on Theory of Computing, ACM, June 2013

Benjamin Mako Hill and Andres Monroy-Hernandez, The Remixing Dilemma: the Trade-off Between Generativity and Originality, in American Behavioral Scientist, Sage, May 2013

James Cook, Krishnaram Kenthapadi, and Nina Mishra, Group Chats on Twitter, in International World Wide Web Conference (WWW), ACM, May 2013

More publications...

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