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Microsoft
Research New England Opening Symposium Agenda
On Sept. 22, 2008, Microsoft Research New England conducted
an inaugural symposium in Cambridge, Mass., hosted by
the Massachusetts Institute of Technology, to open an
extensive collaboration with leading research
institutions in the region. The symposium included introductions to Microsoft Research and its New England lab, discussed the possibilities inherent in interdisciplinary research projects, and examined some of the ways that computing will enhance the sciences of tomorrow.
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Agenda
9:00 AM |
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Registration Opens, Continental
Breakfast
Kirsch Auditorium |
10:10 AM |
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Introducing Massachusetts Institute of Technology Provost
Victor Zue,
Director of Computer Science and Artificial Intelligence
Laboratory, Massachusetts Institute of Technology |
10:15 AM |
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Welcoming Remarks from Massachusetts Institute of
Technology (video)
Rafael Reif,
Provost, Massachusetts Institute of Technology |
10:30 AM |
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Microsoft Research Overview (video)
Rick Rashid,
Senior Vice President, Microsoft Research
Rick Rashid will give an
overview of Microsoft Research, including its vision and
goals and the impact that research has had on the state
of the art and to computing. He will also discuss the
role of basic research in industry and the strong
partnerships between industry and academic research. |
11:00 AM |
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Microsoft Research New England Overview (video)
Jennifer Chayes, Managing Director, Microsoft
Research New England
Jennifer Chayes will give
an overview of the visions and goals of Microsoft
Research New England, highlighting in particular
interdisciplinary research and collaboration with the
academic community. |
11:15 AM |
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Interdisciplinary Research Panel Discussion (video)
David Campbell, Provost, Boston University
Jennifer Chayes,
Managing Director, Microsoft Research New England
Steve Hyman,
Provost, Harvard University
Subra Suresh,
Dean of Engineering, Massachusetts Institute of
Technology
Jeannette Wing,
Assistant Director Computer and Information Science and
Engineering, National Science Foundation
Research is becoming less and less constrained by traditional
barriers, such as those between different departments or research specializations, between
pure and applied research, or between academic and industrial research. This panel will discuss
some exciting areas in which several disciplines are joining forces, as well as what the obstacles
are to cross-disciplinary work and how universities and research labs can encourage it.
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12:15 PM |
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Lunch |
1:45 PM |
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(Theoretical) Computer Science Is Everywhere (video)
Erik Demaine,
Associate Professor of Electrical Engineering and
Computer Science, Massachusetts Institute of Technology
Theoretical computer science, and the
algorithmic way of thinking, transcends our traditional
boundaries. I believe that algorithms are relevant to
every discipline of study, and will give eclectic
examples from the arts and sciences to business and
society. The examples span the spectrum from serious
topics like protein folding and decoding Inka khipu to
fun topics like juggling and magic. |
2:30 PM |
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Market Design in Theory and Practice: Auctions for
Sponsored Links in Online Search (video)
Susan
Athey, Professor of Economics, Harvard
University
The revenue
generated by advertising provides incentives for online
publishers to create high-quality content. The problem
of allocating advertisements to online page views is
extraordinarily complex. On search engines, millions of
unique phrases are entered by users each month, and
hundreds of thousands of advertisers would like to place
advertisements there. As with the Yellow Pages,
advertisements are an important source of information
for consumers. Over the past ten years, the market for
search advertising evolved into a real-time auction that
shares some features with an “ideal” auction that theory
predicts would be effective. The design of the auction
affects the quality of matching of advertisements to
consumers, the search costs expended by consumers, the
profit to the advertisers, and the extraction of revenue
by the search engine. Over time, search engines
have become increasingly sophisticated in pricing, and
the design has become increasingly complex, with
real-world experiences confirming existing theory and
motivating new theory. A vibrant cross-disciplinary
subfield surrounding the design of these auctions has
emerged, combining theory, empirical analysis, field
experiments, and the design of algorithms. |
3:15 PM |
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Break |
3:45 PM |
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Understanding Socio-Technical Phenomena in a Web2.0 Era
(video)
danah boyd,
Fellow, Harvard Berkman Center for Internet & Society
Web2.0 signals an
iteration in Internet culture, shaped by changes in
technology, entrepreneurism, and social practices. Beneath the buzzwords that flutter around Web2.0, people
are experiencing a radical reworking of social media. Networked public spaces that once catered to communities
of interest are now being leveraged by people of all
ages to connect with people they already know. Social
network sites like MySpace and Facebook enable people to
map out their social networks in order to create public
spaces for interaction. People can use social media to
vocalize their thoughts, although having a blog or video
feed doesn't guarantee having an audience. Tagging
platforms allow people to find, organize and share
content in entirely new ways. Mass collaborative
projects like Wikipedia allow people to collectively
create valuable cultural artifacts. These are but a few
examples of Web2.0.
Getting to the core of
technologically-mediated phenomena requires
understanding the interplay between everyday practices,
social structures, culture, and technology. In this
talk, I will map out some of what's currently taking
place, offer a framework for understanding these
phenomena, and discuss strategies for researching
emergent practices. |
4:30 PM |
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Designing Experience/The Experience of Design
(video)
Bill Buxton,
Principal Researcher, Microsoft Research
I have a personal mantra:
Ultimately, we are deluding ourselves if we think that the products
that we design are the "things" that we sell, rather than the individual, social and cultural experience
that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.
If I am right and that the real outcome of the exercise is the experience, then does it not make sense
that the quality of that experience be front and centre in the conceptualization, design, and implementation
of any product or service? Yet, the vast majority of technology-based products and services stand as testament
that this is currently not the case. Unless we consciously take steps to change this situation, we risk losing
the potential benefits that such products and services were intended to deliver. Furthermore, as we go further and
further down the path of ubiquitous computing, the consequences of not doing so will become ever more serious.
Consequently, the intent of this talk is to address the nature of design, and how design thinking and practice
can be integrated into our processes, and help address this situation. From the perspective of integration, we describe
a process which is based on three interdependent and equally important pillars that must drive everything from day one:
design, technology and business. The argument made is that if there is not a comparable investment, competence, and degree
of innovation in each, from the start, then the endeavour will be seriously jeopardized.
In discussing this, we then drill down a bit deeper into what we mean by design. The argument made
here is that, despite frequent claims to the contrary, everyone is not a designer; rather, design is a distinct profession,
with a distinct practice, which is just as specialized and essential as engineering, for example.
The historian Melvin Kranzberg stated that technology is not good, it is not bad, but nor is it neutral.
The whole point of this talk is to help us land more firmly and consistently on the positive side of the equation through an
appropriate focus on users and experience through an improved appreciation of the role of design.
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5:15 PM |
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The Changing Role of Research Universities and Industrial and National Laboratories in the 21st Century
(video)
Venkatesh Narayanamurti,
Professor of Engineering and Applied Sciences, Harvard
University
The intimate relationship between basic research and application has been
highlighted ever since the invention of the transistor in 1947, the laser in 1958 and the subsequent spawning of the
computer and communications revolution which has so changed our lives. Such advances and discoveries were made in
major industrial research laboratories—Bell Labs, IBM, RCA and others. Today many of these industrial laboratories
are in decline due to changes in the regulatory environment and global economic competition.
In this talk I will examine some of the frontiers in technology and emerging societal and policy issues.
My talk will be colored by my own experiences at Bell Labs and subsequently at a major U.S. national laboratory
(Sandia) and at universities (University of California at Santa Barbara and Harvard).
To position ourselves for the future, we must find new ways of breaking disciplinary boundaries in academia.
The focus provided by applications and the role of interdisciplinary research centers will be examined. For example, in my own fields
the reductionist approach inherent in nanoscience must be connected with the world of complex systems.
Integrative approaches to science and technology will become more the norm if we are to
address societal challenges in areas from electronic commerce to energy to environment to human health. Translating
research discoveries into practice is a key challenge for industrial R & D laboratories and research universities.
The need to develop new models for university-industry collaboration and to develop the appropriate intellectual capital will be discussed.
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5:45 PM |
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Closing Remarks
Christian Borgs, Deputy Managing Director,
Microsoft Research New England
Victor Zue,
Director of Computer Science and Artificial Intelligence
Laboratory at Massachusetts Institute of Technology |
6:00 PM
- 8:00PM |
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Microsoft Research Reception
Microsoft Research New England, One Memorial Drive,
14th floor |
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