Taptitude - Designing for In App Purchase

Speaker  Tyler Furtwangler

Affiliation  Microsoft Corporation

Host  Jivko Kolev

Duration  00:48:28

Date recorded  13 June 2013

Current Event: Taptitude - Designing for In App Purchase
In this talk the developers of the hit mobile game Taptitude are going to share their keys to success. Learn how they modeled Taptitude for in-app-purchase, how they view free vs paid, and how to get users to hand over their hard earned money on your digital goods.

Agenda: 6:30 PM – Presentation 7:30 PM – Ask the Experts, mingle, Q&A, etc. 8:00 PM – Event ends

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