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Miku: Virtual Idol as Media Platform

Speaker  Ian Condry

Affiliation  MIT

Host  Nancy Baym

Duration  01:04:07

Date recorded  14 November 2012

Miku Hatsune is Japan's number one virtual idol. Her songs are sold online, she is one of the most requested karaoke downloads, she promotes Toyota in TV commercials, she performs concerts with live bands – and she doesn't exist. Miku is a voice in music synthesizer software, and her community of users have created something new in the world of popular culture: a crowd-sourced celebrity. Based on fieldwork in Japan and the US, this talk will explore the dynamics of the social in media and the value of collaborative creativity.

©2012 Microsoft Corporation. All rights reserved.
> Miku: Virtual Idol as Media Platform