Inside Apple: How America’s Most Admired – and Secretive – Company Really Works

It has been said about Apple that its business practices are like a bumble bee: It shouldn’t fly, but it does. And how well it does.
Apple is the first or second most valuable company in the world, and it got that way by doing business differently from how it is taught at Harvard Business School. The whole world loves Apple products, but even sophisticated business people don’t understand how Apple does what it does. Apple’s approach to leadership, personnel, secrecy, design, product development, marketing, public relations is extraordinarily unique approaches to business.