Change or Die: Overcoming the Five Myths of Change at Work and in Life

Change or die. What if you were given that choice? What if it weren’t just the hyperbolic rhetoric that conflates corporate performance with life or death? What if a well informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel and act? Could you change when change really mattered?

While we all have the ability and fundamental need to change our behavior, we rarely do. Against all warnings heart patients and smokers continue to lead unhealthy lives and many doomed companies stick to the same archaic business practices that destine them for failure. Deutschman debunks five myths about change that most people believe, and has collected research from a wide selection of medical, science and business leaders about how to achieve lasting, revolutionary change.