Speaker Mukund Sundararajan
Affiliation Stanford University
Host Vahab MirrokniBanadaki
Date recorded 25 March 2008
How can a monoplist seller use social network effects to increase revenue earned? We identify a family of strategies called 'influence and exploit' strategies that are easy to implement, easy to optimize over and approximately optimal.
Based on a paper that will appear in WWW 08. This was work, jointly with Jason Hartline and Vahab Mirrokni (MSR Redmond), while Mukund was an intern at MSR.
©2008 Microsoft Corporation. All rights reserved.
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