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Optimal Marketing Strategies over Social Networks

Speaker  Mukund Sundararajan

Affiliation  Stanford University

Host  Vahab MirrokniBanadaki

Duration  00:44:44

Date recorded  25 March 2008

How can a monoplist seller use social network effects to increase revenue earned? We identify a family of strategies called 'influence and exploit' strategies that are easy to implement, easy to optimize over and approximately optimal.

Based on a paper that will appear in WWW 08. This was work, jointly with Jason Hartline and Vahab Mirrokni (MSR Redmond), while Mukund was an intern at MSR.

©2008 Microsoft Corporation. All rights reserved.
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