Make it New: The History of Silicon Valley Design

California’s Silicon Valley is purported to be home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Apple products are famously “Designed in California,” but, in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader – including Douglas Engelbart, Steve Jobs, and Don Norman – design is revealed to be the missing link in Silicon Valley’s ecosystem of innovation.

Speaker Details

Barry M. Katz is Professor of Industrial and Interaction Design at California College of the Arts, Consulting Professor in the Design Group at Stanford University, and Fellow at IDEO, Inc. He is coauthor of Change by Design, with Tim Brown, and NONOBJECT, with Branko Lukic.

Date:
Speakers:
Barry Katz
Affiliation:
California College of the Arts, Stanford University, IDEO, Inc.
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