Digital Traces in Online Places: Methods, Software, and Applications for Social Behavioral Research
Much of our routine online activity leaves behind so-called “traces,” or electronic records of those actions. These traces have attracted the attention of social, behavioral, and computational scientists, legal scholars, and marketing experts, among others. As people increasingly incorporate web-based technologies into their daily lives, there are myriad opportunities to examine human behavior from those traces. How can we use these data, and what can they tell us about human social behavior? In this talk I share some of the tools, methods, and applications from my research on these web-based records of activity. Specifically, I demonstrate their application to social behavioral research contexts, with an emphasis on extracting and studying the social networks that emerge from these data.
Speaker Details
Dr. Ryan Acton is a computational sociologist and assistant professor in the Department of Sociology at the University of Massachusetts Amherst (UMass). Acton is also a core founding member of the interdisciplinary Computational Social Science Initiative (CSSI) at UMass. Trained primarily in the theories and methods of social network analysis, his work focuses on the collection and analysis of social behavioral data from web-based sources. Acton earned his Ph.D. in Sociology (2010) from the University of California, Irvine as a member of the Networks, Computation, and Social Dynamics lab under Dr. Carter T. Butts. Prior to that, he earned his M.A. in Demographic and Social Analysis from UC Irvine (2006), and B.A. degrees in Psychology and Sociology from The Pennsylvania State University (2003).
- Series:
- Microsoft Research Talks
- Date:
- Speakers:
- Ryan Acton
- Affiliation:
- University of Massachusetts
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Jeff Running
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