In this interview during the 2012 Microsoft Research Faculty Summit, Lili Cheng, general manager of Microsoft FUSE Labs, talks about the role of social media in research.

Twitter, Facebook, LinkedIn…the pervasiveness of social media sites is undeniable. But how do social networking and social media impact the world of scientific research? Lili Cheng has been exploring social media since the days of Friendster and is eager to shares her insights into how social media fit into the scientific process.