How to Be Black

Comedian, former Onion digital director and best-selling author Baratunde Thurston takes the audience on a personal journey through his “coming of blackness” identity in the post-Civil Rights era. The How To Be Black experience features photos, videos, and satirical guides plus a behind-the-scenes look at the interactive creative process and promotion behind the book.

The result is a humorous, intelligent, and audacious talk that challenges and satirizes the so-called experts, purists, and racists who purport to speak for all black people. With honest storytelling and biting wit, Baratunde plots a path not just to blackness, but in a digital age defined by self-expression, a path open to anyone interested in simply how to be.

Speaker Details

Baratunde Thurston is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack and Jill Politics and served as Director of Digital for The Onion. He has written for Vanity Fair, hosted Popular Science’s Future Of on Discovery Science and appears on cable news regularly to say smart things in funny ways. Then-candidate Barack Obama called him “someone I need to know.” He has been named one of the 100 most influential African Americans, and one of the 100 Most Creative People in Business by Fast Company as well as one of 140 Best Twitter Feeds by Time Magazine. He delivered the opening keynote address at SXSW Interactive 2012. Baratunde travels the world speaking and advising and performs standup regularly in NYC. He resides in Brooklyn, lives on Twitter and has over 30 years experience being black.

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Baratunde Thurston
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