Blink: The Power of Thinking Without Thinking

How do we make decisions – good and bad – and why are some people so much better at it than others? Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Gladwell reveals how we can become better decision makers – in our homes, our offices, and in everyday life. Never again will you think about thinking the same way.

Speaker Details

Malcolm Gladwell was born in 1963 in England, and grew up in Canada. He graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker magazine. He is also the author of two bestselling books, The Tipping Point and Blink.

Date:
Speakers:
Malcolm Gladwell
    • Portrait of Jeff Running

      Jeff Running