Using Anchor Texts with Their Hyperlink Structure for Web Search
- Zhicheng Dou ,
- Ruihua Song ,
- Ji-Rong Wen
Proceedings of the 32nd Annual ACM SIGIR Conference (Sigir '09) |
Published by Association for Computing Machinery, Inc.
As a good complement to page content, anchor texts have been extensively used, and proven to be useful, in commercial search engines. However, anchor texts have been assumed to be independent, whether they come from the same Web site or not. Intuitively, an anchor text from unrelated Web sites should be considered as stronger evidence than that from the same site. This paper proposes two new methods to take into account the possible relationships between anchor texts. We consider two relationships in this paper: links from the same site and links from related sites. The importance assigned to the anchor texts in these two situations is discounted. Experimental results show that these two new models outperform the baseline model which assumes independence between hyperlinks.
Copyright © 2007 by the Association for Computing Machinery, Inc. Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Publications Dept, ACM Inc., fax +1 (212) 869-0481, or permissions@acm.org. The definitive version of this paper can be found at ACM's Digital Library --http://www.acm.org/dl/.