Mobile media on low-cost handsets: The resiliency of text messaging among small enterprises in India (and beyond)

This chapter begins by describing the limited use of most mobile functions—except for voice calls and SMS/text messages—among small and informal business owners in urban India. It draws on this illustration to suggest that forms of mobile media based on low cost, ubiquitous SMS features have the potential to be accessible, relevant, and popular among many users in the developing world. Further examples of SMS-based mobile media applications illustrate an important distinction between these systems. While some applications stand alone, others function as bridges to or hybrids of other media forms, particularly the internet. Over the next few years, these hybrid forms will play an important role in offering flexible, powerful information resources to a sizable proportion of the world’s population.

Publisher  Routledge
Copyright © 2009 by Routledge

Details

TypeChapter
URLhttp://www.informaworld.com/smpp/title~content=t794440327
Pages93-104
Chapter8
SeriesRoutledge Research in Cultural and Media Studies
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