Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach
Filip Radlinski, Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, and Lance Riedel
2008
In Proceedings of the Conference on Research and Development in Information Retrieval (SIGIR)
Publisher ACM
Details
| Type | Inproceedings |
| URL | http://radlinski.org/papers/Radlinski08AdRanking.pdf |
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