Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach
Filip Radlinski, Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, and Lance Riedel
2008
In: Proceedings of the Conference on Research and Development in Information Retrieval (SIGIR)
Publisher: ACM
Details
| Type: | Inproceedings |
| URL: | http://radlinski.org/papers/Radlinski08AdRanking.pdf |
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