Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach

Filip Radlinski, Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, and Lance Riedel

Details

Publication typeInproceedings
Published inProceedings of the Conference on Research and Development in Information Retrieval (SIGIR)
URLhttp://radlinski.org/papers/Radlinski08AdRanking.pdf
PublisherACM
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