Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach

In  Proceedings of the Conference on Research and Development in Information Retrieval (SIGIR)

Publisher  ACM

Details

TypeInproceedings
URLhttp://radlinski.org/papers/Radlinski08AdRanking.pdf
> Publications > Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach