Predicting Clicks: Estimating the Click-Through Rate for New Ads - Microsoft Research

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Predicting Clicks: Estimating the Click-Through Rate for New Ads

M. Richardson, E. Dominowska, and R. Ragno
January 2007

predictingclicks.pdf

In Proceedings of the 16th International World Wide Web Conference(WWW-2007)

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Type	Inproceedings

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Matthew Richardson

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Machine Learning Groups

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