Pulse: Mining Customer Opinions from Free Text

Michael Gamon, Anthony Aue, Simon Corston-Oliver, and Eric Ringger

Abstract

We present a prototype system, code-named Pulse, for mining topics and sentiment orientation jointly from free text customer feedback. We describe the application of the prototype system to a database of car reviews. Pulse enables the exploration of large quantities of customer free text. The user can examine customer opinion "at a glance" or explore the data at a finer level of detail. We describe a simple but effective technique for clustering sentences, the application of a bootstrapping approach to sentiment classification, and a novel user-interface.

Details

Publication typeInproceedings
Published inProceedings of IDA-05, the 6th International Symposium on Intelligent Data Analysis
Pages121–132
Volume3646
SeriesLecture Notes in Computer Science
AddressMadrid, ES
PublisherSpringer-Verlag
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