Haoqi Zhang, Andres Monroy-Hernandez, Aaron Shaw, Sean A. Munson, Elizabeth Gerber, Benjamin Mako Hill, Peter Kinnaird, Shelly D. Farnham, and Patrick Minder
Many celebrate the Internet's ability to connect individuals and facilitate collective action toward a common goal. While numerous systems have been designed to support particular aspects of collective action, few systems support participatory, end-to-end collective action in which a crowd or community identifies opportunities, formulates goals, brainstorms ideas and develops plans, mobilizes, and takes action. To explore the possibilities and barriers in supporting such interactions, we introduce WeDo, a system aimed at promoting simple forms of participatory, end-to-end collective action. Pilot deployments of WeDo illustrate that sociotechnical systems can support automated transitions through different phases of end-to-end collective action, but that challenges, such as the elicitation of leadership and the accommodation of existing group norms, remain.