Catherine C. Marshall and Sian Lindley
We present findings from a qualitative study of self-search, also known as ego or vanity search. In the context of a broader study about personal online content, participants were asked to search for themselves using their own computers and the browsers and queries they would normally adopt. Our analysis highlights five motivations for self-search: as a form of identity management; to discover reactions to and reuse of user-generated media; to re-find personal content; as a form of entertainment; and to reveal lost or forgotten content. Strategies vary according to motivation, and may differ markedly from typical information-seeking, with users looking deep into the results and using image search to identify content about themselves. We argue that two dimensions underpin ways of improving self-search: controllability and expectedness, and discuss what these dimensions imply for design.
|Published in||Proceedings of CHI 2014|
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Permissions@acm.org. CHI 2014, April 26 - May 01 2014, Toronto, ON, Canada Copyright 2014 ACM 978-1-4503-2473-1/14/04…$15.00. http://dx.doi.org/10.1145/2556288.2557356