Rajalakshmi Nandakumar, Swati Rallapalli, Krishna Chintalapudi, Venkata N. Padmanabhan, Lili Qiu, Aishwarya Ganesan, Saikat Guha, Deepanker Aggarwal, and Aakash Goenka
The large body of research on localization has been driven by the goal of providing users with location-based services, be it mapping and navigation or local alerts and advertisements. However, as we discuss in this paper, location information can over time provide deep insight about about a user, going well beyond the location domain itself. We argue that unlocking the wealth of information available from location is valuable and represents a new and promising frontier for location-related research, especially in the indoor domain. We call this Physical Analytics, analogous to Online Analytics, with footsteps taking the place of a clickstream. We describe research opportunities, challenges, and our initial investigation in Physical Analytics.
Publisher Microsoft Technical Report