Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising

R.A. Lewis, J.M. Rao, and D.H. Reiley

Details

Publication typeInproceedings
Published inProceedings of the 20th international conference on World wide web
Pages157–166
OrganizationACM
> Publications > Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising