tao mei, ruofei zhang, and xian-sheng hua
28 November 2011
The explosive growth of multimedia data on the Internet creates huge opportunities for multimedia advertising. In this tutorial, we present the techniques and technologies for Internet multimedia advertising. The tutorial aims at bringing together recent insights from the research on multimedia advertising that addresses the theoretical fundamentals, solution concepts, and the issues related to the development of modern multimedia advertising schemes.
Publisher ACM Multimedia