Internet Multimedia Advertising: Techniques and Technologies

tao mei, ruofei zhang, and xian-sheng hua

Abstract

The explosive growth of multimedia data on the Internet creates huge opportunities for multimedia advertising. In this tutorial, we present the techniques and technologies for Internet multimedia advertising. The tutorial aims at bringing together recent insights from the research on multimedia advertising that addresses the theoretical fundamentals, solution concepts, and the issues related to the development of modern multimedia advertising schemes.

Details

Publication typeInproceedings
Published inTutorial
PublisherACM Multimedia
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