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Ethnography of Photo-Mixing: The Digital Photo Studio in India

Rangaswamy and N

Abstract

For almost a decade, the analog photo studio in India began to change technology tracks to digitize the business of making and printing photos. Not unusually, the demand for photos increased while client taste for an emerging market of photo-situations proliferated. There were several reasons for a studio owner to go digital. A Bangalore studio owner told us “…it was the digital environment. It was better, faster, precise technology. To stay in competition we had to adopt... From taking photos to printing, enlarging, mixing, merging, touching-up, giving background, restoration, giving colour to black and white everything is digitized”. We attempt to thematize and contextualize the following 1. The range of photographic mixing and makeover in the emerging client market for digital studios 2. The specific kinds of trick photography 3. The immense potential these specific preference hold for customized design implications.

Details

Publication typeProceedings
URLhttp://www.epiconference.com/epic2010/program
PublisherEthnographic Praxis in Industry Conference
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