Global Events Local Impacts’: India’s Rural Emerging Markets

N Rangaswamy and K Toyama

Abstract

The paper attempts to analyse rapidly changing rural Indian socio-economic landscapes from a recent empirical study of rural PC kiosks. Rural contexts in India are essentially composite and digitally immature communication ecologies. Some of the questions we wanted to answer were as follows: How do computing technologies find their way into a rural community? Who are the people driving this technology? How technology is being received by the community? Breaking away from a committed long-term participatory ethnography in a bounded field, we consider an array of wider contexts and a repertoire of methods available for qualitative research to study societies in transition.

Details

Publication typeProceedings
URLhttp://onlinelibrary.wiley.com/doi/10.1111/epic.2006.2006.issue-1/issuetoc
PublisherAmerican Anthropological Association
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