Yang Song, Nam Nguyen, Li-wei He, Scott Imig, and Robert Rounthwaite
In this paper, we propose a new framework for searchable web sites recommendation. Given a query, our system will recommend a list of searchable web sites ranked by relevance, which can be used to complement the web page results and ads from a search engine. We model the conditional probability of a searchable web site being relevant to a given query in term of three main components: the language model of the query, the language model of the content within the web site, and the reputation of the web site searching capability (static rank). The language models for queries and searchable sites are built using information mined from client-side browsing logs. The static rank for each searchable site leverages features extracted from these client-side logs such as number of queries that are submitted to this site, and features extracted from general search engines such as the number of web pages that indexed for this site, number of clicks per query, and the dwell-time that a user spends on the search result page and on the clicked result web pages. We also learn a weight for each kind of feature to optimize the ranking performance. In our experiment, we discover 10.5 thousand searchable sites and use 5 million unique queries, extracted from one week of log data to build and demonstrate the effectiveness of our searchable web site recommendation system.
|Published in||WSDM'11: Proceedings of the Fourth ACM International Conference on Web Search and Data Mining|
|Publisher||Association for Computing Machinery, Inc.|