Elena Zheleva, John Guiver, Eduarda Mendes Rodrigues, and Natasa Milic-Frayling
User experience in social media involves rich interactions with the media content and other participants in the community. In order to support such communities, it is important to understand the factors that drive the users’ engagement. In this paper we show how to define statistical models of different complexity to describe patterns of song listening in an online music community. First, we adapt the LDA model to capture music taste from listening activities across users and identify both the groups of songs associated with the specific taste and the groups of listeners who share the same taste. Second, we define a graphical model that takes into account listening sessions and captures the listening moods of users in the community. Our session model leads to groups of songs and groups of listeners with similar behavior across listening sessions and enables faster inference when compared to the LDA model. Our experiments with the data from an online media site demonstrate that the session model is better in terms of the perplexity compared to two other models: the LDA-based taste model that does not incorporate cross-session information and a baseline model that does not use latent groupings of songs.
In The 19th International World Wide Web Conference (WWW2010), April 26-30, 2010, Raleigh NC, USA
Publisher Association for Computing Machinery, Inc.
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