When does Targeting make sense for an attacker?

How do so many Internet users escape harm? The range of attacks is enormous and growing; we know that most users neglect even very basic defense measures. Yet things somehow muddle along: two billion people use the Internet and seem to derive more good from it than harm. If security is only as good as the weakest link why don’t worst-case outcomes happen regularly? Why isn’t everyone hacked every day? The answer may lie in economics rather than technology.

WhenDoesTargetingMakeSense.pdf
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In  IEEE Security and Privacy magazine

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